Ji-Wan and his "shoe Road"shoes, shoe - footwear industries

A meeting with the people, isabel marant Ji-Wan often unconsciously, people appear anxiously feet footwear, this person particular ample, suitable? Even so, when his eyes toward you, it is the appear of Han Xiao. When the subject of the wander shoes, he straight away eyes light up, feeling higher, upbeat. Wang Ji Wan problem footwear because the footwear he is started out by. In his eyes, shoes materialization of culture may be the carrier of geography.Provided that the world's brand Leather footwear He is acquainted with. The same brand of footwear, as long as the products of countries from diverse cultural backgrounds, who can inform a pretty shut one.



Speaking from the wonders of which, he said, are reflected during the shoes with the "face" on and "soul", the origin of cultural backgrounds, have created a diverse shoe charm children. As HHL founder, Ji-Wan could be the capital by 860 yuan began the enterprise in the family members workshop. Beginning in 1984, making shoes, he merely didn't imagine, twenty many years later on, their cottage market will develop into a nationwide shoe "top ten" one of the major enterprises within their "Hantec" emblem as "China Well-known Brand", their "Hantec" brand shoes will develop into a "Chinese renowned brand." He also didn't expect that their goods not just market very well in domestic marketplace, but Sichengyishang also sold on the Usa, European Union, Russia And Japan, far more than 20 countries and areas.



Still he dared not believe that the big mall in Japan, "Hantec" footwear will be sold basically equivalent to Renminbi five,000 yuan a pair of high rates. If it is not generating shoes, Ji-million rural Jimo, probably just an normal farmer is not going to be like this, to chairman Hantec identity, as well as world's top-level corporate decision-making people today sit with each other, examine Cooperation And look for win-win predicament. If not generating footwear, he wouldn't to a sizable shareholder, to attend the French International Improvement Restricted isabelle marant Manufacturers board of directors, to discuss ways to integrate sources and develop the marketplace.



In actual fact, he wanted to very own a career path to trod, now his wife cheer his heart with bottom, then in 1984, when he left and started off a family a hard business enterprise. Start creating shoes, Ji-case members of the family about the technical excellence, because they know there's no top quality assurance, jobs might be smashed. Consequently, the footwear had been generated in Jimo a industry vendors fancy. Vendors should get footwear within the marketplace and promoting it beneath the items, so hurry door bargaining, the last about twenty yuan a pair, how a lot of they created. Wang Ji event afterwards, a pair of 20 yuan, half the profits, on an agreed down. In the beginning, they are able to only develop a handful of pairs of footwear every day, and later continued recruitment, expansion, output to achieve dozens of pairs of many pairs, but its goods are nevertheless in brief provide.



To buy back the trademarks of Sichuan! Contacts with makers in Sichuan Province, he was informed that this enterprise brink of bankruptcy. But when he made the provide to "Hantec" mark when the other includes a high asking price, so about 30 million occasions, it refuses to let go. At that time, Ji-million shoe only a hundred million really worth of annual profit, but he did not hesitate to traders purchased back the trademark. Ji-million from the brand's emphasis around the scenario, can not guide but gasp in admiration of his strategic vision. Robust isabel marant sneakers brand awareness typically led him to produce decisions ahead of time.